Management by Objective

Management by Objective
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Strategic + Project Planning Sheet

Step I: Choose an Objective: Increase Sales, Increase Production, Improve Cash Flow, Improve Quality or Increase Profit:

State Objective for Next Year:

Step II: Choose Amount of Improvement:

State Target Increase:

Step III: Choose 2 to 4 Initiatives
Initiative 1:
Initiative 2:
Initiative 3:
Initiative 4:

Step IV: List steps to accomplish each initiative

Initiative 1
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:

Initiative 2
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:

Initiative 3
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:

Initiative 4
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:

This system works for attaining objectives. I have had clients make dramatic improvement in sales and in productivity.
Use the following rules:

Pick only one objective at a time. Do not try to do more than one because you will spread yourself too thin.
Choose the most important objective first. Once this objective is planned and implemented, go to the second most important objective.

An initiative is an action that a company takes to reach the objective. The initiative will produce results that can be measured.
Hiring a new salesmen is an initiative. Hiring a new salesman will increase sales. The increase can be measured.
Do not pick initiatives that will not improve the objective.

Resist the temptation to pick the first initiative suggested. Instead, list all the initiatives that you can think of.
Next brainstorm each initiative and discard those that seem too expensive, too difficult or too time consuming. Pick at least 2 initiatives (and preferably more). The greater the number of initiatives the more likely the success.

Step IV provides a place to make plans for implementing the initiatives. This is only meant to be an outline of the steps. The actual plan may be quite detailed but here the plan is broad brushed.

The plan on this page shows both strategic planning (Objectives and Initiatives) and project planning (steps). The planning for objectives is different than process planning and production planning. It is truly project planning which will require thinking like an engineer, project planner or management consultant. For this reason you could include someone with a project planning background.